From $800 to $9.7K in 30 Days. Vastify Achieves 11x ROI for local HVAC company in Sedalia MO
Overview:
qualified leads
return on ad spend
Days
Background
The owner of Benitz Service Company, Billy Helvey came to Vastify wanting to scale his HVAC business, and he currently had zero ad momentum. Benitz needed a strategy that would generate quality leads quickly.
The Challenge: HVAC Advertising With No Existing Infrastructure
Our goal was to build and launch a lead generation system for HVAC services that could drive real revenue with: No prior campaign data, a local market with high search ads competition.
And we decided we had to do it all within 30 days.
LSA’s. . . The Plan
We specifically chose to avoid traditional Google Search Ads in this case because, competition in the area was driving up costs. What we saw instead was a huge opportunity: hardly any HVAC companies in Sedalia were taking advantage of LSAs. That meant lower costs, less competition, and prime placement for Benitz if we acted fast.
How We Did It
Part 1. LSA Setup & Verification
We walked Benitz through the full Google Local Service Ads setup, including getting them verified with the Google Guaranteed badge. That trust signal alone gave them a leg up on every competitor not using LSAs.
Part 2. GEO Focused Targeting
We honed in on Sedalia and the surrounding towns to make sure ads only showed to locals searching for AC repair, HVAC installs, and emergency service calls.
Part 3. On Call Lead Response
To make sure every lead was answered, we worked with Benitz to put a system in place where the HVAC techs were on call to answer incoming leads. This response method removed the chance for LSA paid phone calls going unanswered outside of normal business hours.
Part 4. Weekly Lead Review
Each week, we sat down to look at the results. We reviewed which calls turned into jobs, and how we can optimize what we already had running to get the most out of their ad spend budget.
The Results
You don’t need six months, a big budget, or a nationwide brand to dominate your local market. You need a team that knows where attention lives, how to buy it cheap, and how to turn it into money.
That’s what we did for Benitz Service Company and it’s what we can do for you.
Want leads like this in 30 days or less?
